Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
God DAMN is this what’s happening on corporate social media these days?
So “influencers” are losing their jobs? This sound great.
As for people who follows “influencers”, they were braindead from start so it doesn’t really matter.
“influencers” are losing their jobs?
Since when is influencer a job? Never is. Never was. Never will be.
Influencer is just a derogatory term for content creators we don’t like. I don’t know what your working definition of a “job” is but there certainly are people who earn their living that way. Thousands of them in fact.
Eh. I would put influencer as a subset of content creator. I can think of content creators that aren’t influencers, but all influencers create content of some sort.
Why? What’s wrong with, for example, someone making YouTube videos and being paid a living wage for it? I’m genuinely curious about where this negative attitude towards these people is stemming from.
I think it’s close to equal parts jealousy and legitimate distaste for rewarding popularity for popularity sake. So much of the toxic behavior of the popular cliche in high school makes it into the environment that it dilutes the legitimate utilization of the platform for making actually good content.
That, and the possibly justifiable hated for what some people are now considering, by extension, ‘good content’ when it all just ends up being reaction videos and meta content about content about content to the point where it’s just a bunch of rich assholes acting like rich assholes and that’s literally the content.
Honestly the worse trend I’ve seen are the channels that are effectively ‘bum fights’ with marginally less crude concepts. Let’s see how humiliated we can make my friends act for a tiny bit of money compared to how much I’m making is not, and has never been, a nice thing to do, and the platform has turned it into a lucrative job.
It could be described as something between linkedinzation and bullshitification, you know, that thing of trying to make everything grandeur and more important because you want to fool somebody you are more than what you actually are… a guy telling the news is an anchor, a guy commenting on the news is a commentator, a guy hosting a talk show is a talk show host, a guy talking about music or movies or video games is a critic, a guy that has a variety show is a host or entertainer, a guy telling jokes is a comedian, there used to be columnists, journalists, bloggers, chroniclers, investigative reporters… a person with no particular talent, skill and function and that’s famous for absolute no reason? We used to call them socialites… but these are not enough, these doesn’t sound grandeur enough , so any jackass recording a conversation with friends now is a “creator” and an “influencer”, and I have zero respect for the whole of it and I pity those who buys into and normalize this bullshitification
certainly are people who earn their living that way. Thousands of them in fact.
I’m not so sure of that. Some yes, but many fake it.
Many people work 2 or more jobs because one isn’t enough to pay the bills. Doesn’t make it any less of an job.
It just makes you sound salty that some people get paid for doing what they like instead of having to sit in a soul crushing office 5 days a week from 9 to 5.
It just makes you sound salty
At most ‘sound’ like it, but no where near. Got a job I love and enough hobbies and voluntary work at the side
I don’t like influencers at all and I’m not a fan of “AI” either.
and attract millions of followers
Argumentum ad populum (if said “millions” are actual Homo sapiens individuals, because “Dead Internet Theory” became so real that there’s this strange phenomenon in which bots are following and watching other bots, sometimes even themselves) isn’t necessarily a proof that something’s “good”. For example, poop also attracts millions of flies, yet it doesn’t make poop tasty. This serves both for actual Homo sapiens “influencers” and simulacra of said “influencers”: quantity doesn’t mean quality.
I’d a “googol” (pun intended) times more prefer following a stranger’s Neocities blog with less than a half a dozen followers than follow a person (regardless of whether their content is good or awful) who’ve been keeping millions of people hostage, together with themselves, to a parasocial relationship inside a platform from a monopolistic corporation (Google, owner of Youtube) from which neither are willing to release themselves. I say this as someone who have been actively boycotting Youtube for two years and counting, I never watched Youtube anymore, not even through circumvented manners. Yeah, I miss some of the STEM channels from there, but if they didn’t seek Fediverse platforms and alternative donation-based platforms to be humanly closer to their audience, they don’t care about their audience at all so they don’t care about me as someone who values privacy and hates corporations.
I don’t. I hear about it the first time right now and I’m not even going to look into it.
The whole point of influencers is that you watch someone experience something instead of you.
Either because you can’t afford it, you want to make sure before buying, it’s risky, or you just like experiencing the world through others.
How can possibly AI do any of that?
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers.
I sincerely doubt this, unless they count AI followers. Which wouldn’t surprise me.
I sincerely doubt this
I think you missed this then https://arstechnica.com/tech-policy/2026/04/indian-med-student-rakes-in-thousands-with-ai-generated-maga-hottie/ There are always people stupid enough.
It’s probably more of an elaborate marketing campaign with AI videos just with the same model. Basically ad videos.
That could be “AI + influencers” but more likely “AI * influencers”
I despise influencers. They bring nothing of value to this world. I’ve tried AI. For regular questions it’s just a “yes-man” and never questions anything you write. (Unless you write israel is a bad country, that gets blocked right away, while it accepted germany is bad before it. That gives and idea of how neutral it is). For technical questions it’s over confidently in it’s unusable wrong answers. The only -sometimes- usable situation is dumping logfiles into it. Just every now and then you might get a good hint of where to look.
So ai influencers … that’s as bad as it can get
