The price of soda in 2017

“And then we looked them dead in the eye and said, “Inflation is only 5% year-on-year”, and they actually nodded along like we were reading them a bedtime story.”

You ever notice how graphic design is done moving? 1987, 1997, 2007, and 2017 all would’ve had different designs for everything, at least the Walmart sign.
Change the price and you could convince me you took this picture yesterday.
Only exception might be the sprite logo.
When the logo is do iconic it doesn’t need to be rebranded or redesigned every 10 years
Is it that, or is it that they don’t want to pay for graphic designers anymore?
I’ve started drinking more water which is honestly better for me. It’s hard to beat pennies per liter.
tbf, a common price for coke and pepsi 12pks was $2 going as far back as the mid 1980s. it was due to get ‘adjusted’ some in that time. what is ridiculous, though, is the $8-9+ they’re asking for today, when the price of store brands has only doubled (or less) in that same forty years.
I want Aldi to sell the syrup for their own versions, just think how cheap it could be!
In the US, cents would be written similar to a fraction. A small number with a line under. The “100” under the line being implied. Eventually the line just fell off, and it became commonplace that cents are either after a decimal, or the smaller number.

I’m going to stick with the exponent interpretation because it’s funnier.
20 cents a can. Not bad.
The real crime is in pre-chilled drinks. A 20oz Gatorade is about $4 here now. Minimum wage is still $7.25 per hour.
I used to sell soda at work. We’d go buy cases when it went on sale and sell it to the people.
A sale in 2000/2001 would cost you ~ $0.20 a can. Stuff not on sale would be a touch over a quarter, so we sold the soda for a quarter. Never made any money, we just didn’t feel like paying $0.75 a can when the company stopped giving out free soda and put in a vending machine.
For the next few years, the sales would be closer to a quarter a can with an occasional sale being closer to 20 cents.
Costco is currently around $0.61 for Diet coke.

This is a 2017 ad for a sale price, 20 cans, $4.99.
This is the first 20 can pack I found at today’s price. Might cost a little more than regular coke because sugar free, but it costs a shitload more than the 2017 price.


12 pack at the Smiths here is 11.99. WinCo is 8.98. no clue what Walmart is because I rarely shop there. The sale at Smith’s is buy 2 get 1 free. So makes it 7.99 a 12 pack.
When you look at the Walmart app, after you search for something you need to pick either the “in-store” option or double check the seller. Walmart runs an online marketplace where you can get things from sellers other than Walmart. That’s why the soda is so expensive.

That would be an online delivery not from Walmart in their app I would imagine. Unless it’s in line yuan or something.
How did you even find a 20 pack of Coke? All I can find are 10, 12, and 24 packs.
20 was a fairly common size at Walmart and some grocery stores, it was usually cheaper and there was only a few types.
Name brand cola is no longer purchased in my household. I try to just not buy it period, but when I do, Sam’s cola is the drink of choice. Coke priced themselves out of my refrigerator. Even though I do think it is a superior product, no way in hell am I paying what they want me to.

Genuine question from European: do you consider $1 per can outrageous?!
20 cans for $5 is absurdly cheap for me
Americans replace water with sodas. People literally avoid drinking water.
For a 12 oz/300ml? Yeah, that gets into crazy territory.
But we’re in crazy land right now. My local Walmart? 8.50 for a 12 pack. 70 cents a can, so not full loony. But a far cry from this picture a decade ago with under 20 cents a can.
Part of that is the power of government subsidized high fructose corn syrup, yeah. It’s in a lot of American food and makes a huge difference in pricing healthy vs highly processed foods.
Awful food quality, too much of it, along with lack of exercise.
That’s fucking crazy. I think my 18 pack of Celsius is cheaper than that (per can) by quite a bit. I haven’t bought soda in a while but I always remember it being under $5 for a case. It’s mostly water.
mexican cola better than usa cola if you want the taste.(cane sugar vs high fructose corn syrup.)
Or how about neither, because cola is toxic waste.
💦 Water is the nectar of life 💦
Yeah seriously, if soda is so expensive as the post topic implies, how about you stop drinking it, then? Just drink water instead.
In the San Francisco Bay Area it’s typically about $12 for a 12 pack.
That looks to me to be a 24 pack. The normal price for a 24 pack was NOT $2.22. That was not a normal sale price.
Around 2008-2015ish, in the Florida panhandle at Walmart, 12 packs of cans were usually around $3.50-$4.50 or so. I certinly wouldn’t buy them over $4.50. And soda has always had cyclical sales where you could find them advertised at many grocery stores for 4/$12. That was the price I’d stock up.
Those were the days that 2L would usually be $1.25-$1.50 and when they’d drop to $1, I’d stock up a bit.
Interestingly, Walmart has recently dropped Coke Zero 24pk to $10, and since the normal 12pk is now around $7.50-$8.00, I get the 24pk. That’s supposedly a permanent (or at least long term) price. Has been there for a month or so already. I remember stumbling across a news article about it. heh.
So while soda has gotten a lot pricier, it’s not nearly like OP’s pic suggests. To the point where I’m thinking that pricing sign must surely not be for that soda.
You’re focused too much on msrp for this category that was perpetually “on sale”. While I agree that a 24 pack likely wasn’t this price, a 12 pack was functionally $1.50 - $2 each IME. 3 for 5, 4 for 8 kind of things. Typically dependent on meeting quantity to trigger sale price though.
You lived in a very different place than I did, or are talking further back in time :)
I remember 5/$10 sales, but that goes back into the late 90s and maybe very early 2000s.
I still wait for those sales to come back.
I don’t know who in their right mind pays current prices, it’s insane. Over a dollar a can? You gotta be kidding me. I still remember at a local grocery store before I moved out, it was 5/$5 12-packs. I only saw that once or twice, and have been holding out ever since.
After I moved out, I remember being the kid in line with like 50 of the store brand 2L that were like $1 or less. Keep in mind, the 20oz bottles were already over a dollar at that point, so under a dollar for a 2L was hilarious to me. High value, but super embarrassing to actually buy that much and bag it all and walk out looking like a fiend.
The picture is quite obviously 12 packs, and around $2.50 / 12 pack was common south of Chicago around that time, too
As an Australian, these prices are insane to me. a 24 pack here runs you $30 commonly, and yes our dollar isn’t as strong but that’s still twice the price even after you take that into account. Everyone here is talking about $4 USD a 12 pack like it’s expensive, but that would be nothing to pay here
Whats the point of this? Yes things were cheaper in the past.
It might be worth noting that coca colas profits were down 55% in 2017, lots of people were quitting soda at that time. Hence the sale.
Imagine being mad at something like that. Deffo not a hydrohomie
I hate Reddit censorship, so instead of hydrohomie I prefer the original waternigga