I spent a lot of time doing SEO for my own product by hand. Bought an Ahrefs subscription, spent an hour or two most days writing guides, a chunk of every week building small tools for long-tail keywords. At some point I realized Claude Code already knows my product better than I do, so why not give it the SEO job too?

DispatchSEO is what came out of that. An MCP server holds the state (keyword research, rank history, Search Console stats, a content queue), Claude Code reads it and decides what to research or write, and writes daily SEO blog posts based on high volume low difficulty keywords, and weekly interactive tools to convert to clicks, I approve or reject from a dashboard. I stopped writing the guides myself. I didn’t stop deciding what ships.

Since it’s your own agent that does the SEO, it’s not another generic SEO service that scrapes your website and has generic templates.

AI disclosure: the whole premise here is an AI coding agent driving the SEO work through MCP tools. That’s not incidental, it’s the entire point, so flagging it upfront.

100% free and open source (AGPL), self-hosting is one command with Docker

Highly recommended to use a $5 VPS for this

Full feature parity self-hosted, no paid tier required, in your own Vercel/Supabase/GitHub/Search Console accounts.

Repo: github.com/NeoZi12/dispatchseo

Happy to answer anything about the setup or the MCP side, I’ll be in the comments.