Focus on the business needs. What do you need? Why do you/they need it? What will they have that they don’t have now? This part is very important. If you can’t come up with a compelling business case, then there’s no reason to move forward on it.
How much will it cost? Are there any cheaper options? Some places would rather hire a $100k/year sysadmin rather than buy a $10k/year license. Other places will get excited when you talk about reducing support staff. Keep that in mind. Also, some places are more concerned about how replaceable someone is, so using standard products are more valuable than price or capability.
When you’re evaluating options to recommend, try to get information about the entire landscape. There’s a very good chance that they’re already paying for Microsoft E5, which means you already have a license for Intune that you aren’t using. If not, you can pitch it as a total package with other benefits.
ETA: Security is a really big deal at most companies. Internal and external threats, data loss, exfiltration, legal compliance requirements, etc. But smaller places often won’t care until they’ve been burned.
How did they get to unveiling without anyone reviewing the design? Or did everyone inside Ferrari sign off on it as being acceptable?