
Saving up to 75% of energy by not heating the water is a minor benefit for home users or small coffee shops. But for companies making ready-to-drink coffee products at industrial scale, it could be very significant indeed.
So this is a method to make crap in a bottle or can.
Gotcha.
I’ll stick with the trusty French Press
Edit: …Though I gotta admit it’s pretty dang cool that they figured out a new way to brew coffee using cold water and reduce the energy use of large scale production.

Yeah but articles with insane delusions about bubble stock tech product de jure sells more ads