
I mean, selling codes in a box is such a silly concept to me to begin with. I want to know it’s marked up a bit to deal with the cost of keeping employees, be unable to trade it in or give it to a friend after I’m done playing it and have to wait to download it, but I’d also like to drive and wait in line to get it.

Can’t say I’ve seen much discussion on steam boxes, but generally speaking when hearing non techie people talk about phones etc… when people see a less expensive option with marginally comparable features, they tend to conclude the expensive one is just charging more to squeeze the most out of them… unless it’s apple.