Just billionaire psychosis like where ai got to where it is to begin with. Obviously they’re all visionaries leading the world to a better place…

Awesome project. So cool DIYers can build something like this now (with a lot of help from the project owner)!

Any press is good press as the saying goes. Big names drive more clicks for personalized ads. Continuing the conversation keeps them relevant, and they can certainly afford to get continuing coverage. The media loves headlines that frame the wealthy as victims of unfortunate circumstance - oh it’s just the market or it’s the weather, the economy shifted etc… In this case the headline reads like xbox is a victim and is responding rationally - rather than this being a predictable consequence of their own shitty actions. So it’s also branding for them.

The reasons are shitty too, but they’re still valid.