Thanks for saving me a wasted click. Now it’s time to go down a Wikipedia rabbit hole.

Edit: here are some better articles I found that contain a few photos: https://commonplacefacts.com/2026/01/26/transcontinental-airway-system-arrows-2/

https://www.thevintagenews.com/2019/03/29/strange-arrows/

https://jacobbarlow.com/2023/09/09/navigation-arrow-poverty-point/

The article literally says in the opening sentence that it is an art installation. The article is also from 2013. They just decided to use a click bait headline.

Budweiser probably did it. In every grocery store I’ve seen, the beer vendors set up all the displays.

Hollywood just took it from real life. https://en.wikipedia.org/wiki/TOtable_Tornado_Observatory