cross-posted from: https://feddit.dk/post/22309729
The downfall of company logos
English


cross-posted from: https://feddit.dk/post/22309729
The absolute worst one is Kia’s new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.
I always read them as KN.
Probably the worst logo in the industry.
I’d argue that the HP stripe logo is just as bad:

The KIA logo always reads as “KN” to me, but at least I can fucking read it. The first time I saw the new HP logo I legitimately didn’t know what I was looking at. lip? lili? lqi? lgi? I basically always end up reading it as “lip” instead of “hp”.