
I think they are initially trying to be easily embeddable to things like IOT devices, TVs and applications that just need a webview rather than a full blown desktop browser. Something developers can easily add to their projects.
It won’t be taking over Firefox or chrome anytime soon but it’s a start.



It seems someone re-registered the expired domain and turned it into whatever it is today.
https://whois.domaintools.com/cambridgeanalytica.org