I see so many drummers wearing beanies (toques for the canadians). What’s up with that?


Forums are a type of social media.
Look, the six types of social media are: mail, instant chat, forum, blog, feed, and game. Twitter, Instagram, and Tiktok are feeds. Discord and Whatsapp are instant chat. Email is mail. Reddit is a forum that wants to be a feed, and it used to also have mail, but they got rid of it and replaced it with instant chat. Tumblr is both a blog and a feed, as is youtube. Any site with user pages is technically also a blog, but most such sites would rather be feeds. And then there’s games, most notably World of Warcraft, but also Halo and Minecraft and chess.com.











AR games and ARGs are different. The key word is augmented vs alternate. AR games use video technology to augment reality, putting a video game in the physical world. ARGs use communications technology to put a puzzle in the social world.
For example, an ARG might begin with a morse code pattern hidden in the border of a promotional poster. The morse code is for a URL that leads to a seemingly normal pizza restaurant’s website. But if you put all the typos in the menu together, their positions in their respective entries make a phone number. Call the number, and you get the next clue, and so on and so on. People work together to solve these puzzles and get to the end, which is often some kind of teaser for an upcoming product. You could even give people a special video game item if they get to the end of the ARG.
They’re really fun, I was lucky enough to participate in the Warframe 1999 ARG. I didn’t make any original discoveries, but I followed along as it was happening and tried to solve the puzzles Myself. I even got most of them! The cool thing about an ARG is that they allow fictional worlds to blend into our world. That pizza restaurant website might be for a fictional pizza restaurant that exists in the story of the video game. So fans feel like they’re part of the game world in a way that video games just can’t do.
An ARG shouldn’t need to collect any user data to be able to work, but since it can really be absolutely anything, I’m not surprised someone used an ARG for nefarious purposes.