Illinois passed a similar law, giving services more incentive to make ads less booming.
  • brsrklf@jlai.luEnglish
    1 hour

    Not in the US, but I’d go even further and ban any ad mimicking an “alerting” kind of sound, especially starting with it.

    Alarms, ringtones, even loud door knocking. Even worse, traffic sounds with car horns (rare, but some still do this shit somehow). I can’t believe some of the ads I get are still legal, deliberately stressing you to get your attention shouldn’t be.

    • Whitebrow@lemmy.worldEnglish
      6 hours

      Now we just need to normalize audio between action sequences and normal conversation, that shit hella disproportionate a lot of the time.

      • MinnesotaGoddam@lemmy.world
        English
        4 hours

        I mean my audio system pulls the dialog into the center channel and puts everything else into the surround so it’s easier to pick out.

        I am shit at picking out a voice in a crowd, so that helps me immeasurably.

    • scops@reddthat.comEnglish
      6 hours

      Imagine paying for ads…

      This is one of those headlines for a problem I had no idea existed

      • Holytimes@sh.itjust.worksEnglish
        4 hours

        Use to be a problem on TV too. The same type of laws regulate tv ads.

        And they are still too loud

        • ByteJunk@lemmy.worldEnglish
          1 hour

          TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.

          That’s 10 decibels, it’s twice as loud.

          And that’s just the hard cutoff.
          While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn’t scale up.
          So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.

          This law aims to fix that, by forcing the ads to be at the same volume of the content that’s playing, instead of just being able to blast at full volume.

      • toddestan@lemmy.worldEnglish
        2 hours

        I still don’t get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they’re bitching about how terrible the ads were.

        I’m like… yeah… they are ads…

        Admittedly back in the .com days there were some good ones.

      • MinnesotaGoddam@lemmy.world
        English
        4 hours

        I miss when ads were fun and you’d watch the superbowl to see the new California raisins animation and Michael Jackson video.

        Smooth Criminal was amazing the first time it aired. Still great, but the long video blew us away.

  • Babalugats@feddit.ukEnglish
    8 hours

    granny has the audio for her TV shows turned up because she can barely hear them. On the ad break the volume is insane 🙉

    • ColeSloth@discuss.tchncs.deEnglish
      5 hours

      This was made illegal decades ago on network and cable television. About time it circled around to streaming.

    • adarza@piefed.caEnglish
      6 hours

      one of the reasons i have captions on all the time. so i can keep the volume low enough during the program that the loud(er) advertisements don’t knock me out of my chair… or interrupt my nap.

    • Snapz@lemmy.worldEnglish
      3 hours

      Didn’t takeaway from anything else to do this. Grow up.

  • SnowMeowXP@lemmy.worldEnglish
    10 hours

    I think if I experience this a number of times, I’ll stop watching that channel.

    • MinnesotaGoddam@lemmy.world
      English
      4 hours

      I used an app to level my entire audio collection to 93 dB a while back. Now it’s all the same loud at the same number. It just took a day of work.

      • mic_check_one_two@lemmy.dbzer0.comEnglish
        6 hours

        Yeah, in the audio production world, it’s commonly referred to as a “compander”. A compressor for the loud parts, and an expander for the quiet parts. Commonly used in speaker phones for being able to pick up a large range of volumes, meeting rooms for remote meetings, plug-and-play ballroom mic systems, overhead announcement systems, etc… Basically anything that you want to set up once and then never worry about tuning. They can be a pain to properly dial in at first, but can be extremely useful.

      • DevDave@piefed.socialEnglish
        9 hours

        Indeed this is an overly solved problem. Personally I prefer ReplayGain for music and some video-audio productions while compression is great for making voices clearer. Thinking about adverts, compression would likely be the winner for making it less jarring decibel wise.